Guides

Pest control, by the numbers.

The metrics that actually tell you how your branches and technicians are doing. No jargon, no sales pitch, just how the numbers work and how not to get them wrong.

app.pest-metrics.com/dashboard

Revenue / hour

$262

▲ 4.1%

Jobs / hour

2.11

Completion

91%

The short list that runs a branch: revenue per hour, jobs per hour, completion.

KPIs

Pest control KPIs: the short list that runs a branch and the long list that wastes your morning

Every KPI list online has ten to twenty-three numbers on it. Nobody runs a branch off twenty-three numbers. Here is how to pick the short list that is actually yours.

7 min read

app.pest-metrics.com/dashboard

Revenue

$18,942

▲ 4.2%

Hours

121.5

Revenue / hour

$155.90

▲ 3.1%
Revenue per hour, computed per branch, dated to the day the work happened.

Field metrics

Revenue per hour is the number most pest control owners never actually calculate

4 min read

app.pest-metrics.com/scorecards
Marcus Delgado2.4 wtd · 1.8 raw
Tanya Reyes2.6 wtd · 2.5 raw
Cole Barnett2.1 wtd · 2.1 raw
Weighted jobs per hour next to raw, so the tech carrying the initials is not punished.

Field metrics

Jobs per hour: how to measure tech productivity without punishing the wrong people

4 min read

app.pest-metrics.com/branch-metrics

4.2%

Good18 reservices · 431 serviced
Reservice rate per branch, attributed to the original service, with the benchmark read.

Quality

Reservice rate: what is good, what is not, and how to actually bring it down

5 min read

app.pest-metrics.com/scorecards

87

Marcus Delgado

Composite score

Jobs per hour
92
New account sales
80
Reservice rate
88
Cancel rate
74
A six-factor composite you can reweight, with the math shown for every tech.

People

Technician scorecards for pest control: how to score field techs without starting a mutiny

5 min read

app.pest-metrics.com/branch-metrics

Field revenue

$214,905

appointment-based

PR Books

$255,120

invoice-based
Unassigned bucket$40,215 · office + auto-billing
Field revenue vs the books, with the Unassigned bucket that explains the gap.

Data accuracy

Getting real KPIs out of PestRoutes (FieldRoutes): the numbers the built-in reports do not hand you

5 min read

app.pest-metrics.com/branch-metrics

1.2%

18 cancels · 1,494 active
Lost ARR this month$13,080
Cancel rate per branch, with the ARR walking out the door each month.

Retention

Pest control cancellation rate: how fast your book is leaking and whose fault it is

5 min read

app.pest-metrics.com/branch-metrics

Real ARR

$4.2M

exclusions applied

Est. valuation

$11.8M

2.8× ARR
Excluded (overdue + dormant)$149k
ARR with the exclusions applied — overdue, dormant, and pending-cancel taken out.

Growth

ARR for pest control: the number a buyer sees before they see anything else

5 min read

app.pest-metrics.com/scorecards

Weighted score

87

Reservice rate

2.8%

under the gate

Sales credit

$3,200

sold by Marcus D.
Bonus unlockedGate cleared
The numbers a pay plan runs on: weighted score, quality gate, sales credited to the seller.

People

Technician pay: hourly, commission, or the hybrid everybody ends up at

6 min read

Stop reading, start measuring

PestMetrics puts every one of these numbers in front of you, per tech and per branch, straight from FieldRoutes.

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